Elvis W.

Exposing the ‘Brand Influence’ Scam in Kenya: A Cautionary Tale

In the digital age, the lure of quick money-making schemes can be tempting, especially to the younger generation.

One such deceitful plot, known as ‘Brand Influence’ in Kenya, has recently been unmasked.

As a TikTok content creator, I’ve observed this scam’s mechanics and the havoc it has wreaked. Despite issuing multiple warnings, many have fallen victim to its snares.

The ‘Brand Influence’ scam preys on the expectation of quick money, making it an essential example of deception. This is how it trapped its victims:

  1. Account Creation: The first step involves setting up an account on a seemingly legitimate platform.
  2. Mandatory Upgrade: Participants are then coerced into upgrading their account, a process that comes with a fee, under the guise of unlocking earning potential.
  3. Deceptive Tasks: The tasks are deceptively simple, such as viewing social media videos and posts.
  4. False Earnings: The platform dangles the carrot of daily earnings, which, in reality, are never paid out.

The Repercussions:

Many people succumbed to the allure despite my repeated warnings. Young people disregarded the warning signs in an effort to make quick money.

Due to their overconfidence, some participants unintentionally promoted this scam, causing their friends and family to suffer financial losses.

Tragic stories of people losing KES 50,000 have surfaced, demonstrating the scam’s catastrophic consequences.

A Harsh Reality:

It’s a harsh wake-up call to all: the idea of a legitimate, effortless online business is a mirage. The digital world is rife with these traps, and ‘Brand Influence’ is just one of many.

Advice to Those Entangled:

For those already caught in its web, the best course of action is to attempt to recoup whatever funds you can as quickly as possible. The chances of recovery diminish with time.

The Bottom Line:

The real world of business is about providing a product or service in exchange for payment. This timeless principle stands as the backbone of legitimate commerce. The ‘Brand Influence’ scam serves as a stark reminder of the old adage: if it sounds too good to be true, it probably is.


In conclusion, my message is one of caution and vigilance. Stay wary of get-rich-quick schemes and focus on building genuine skills and business practices.

The path to financial success is paved with hard work and integrity, not the false promises of a scam.

Stay safe and informed,


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  1. I find many websites where I can make easy money but at risk of loosing my small money. But since I knew you I have always been reading whatever you air out. You are a mentor to me. I am learning front end web development and one day when I make it I will make sure you know about it. Thanks

  2. I was almost lured into this scum, and as soon as I came across your caution, then I stopped thinking of Brand Influence.
    Thanks Elvis

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