How I Use AI Tools to Scale Content, SEO & Digital Operations

How I Use AI Tools to Scale Content, SEO & Digital Operations

If you’re wondering how I consistently create content, teach over 4,000 students, manage a digital agency, and still find time to grow across platforms — the answer is simple: AI.

My name is Elvis Warutumo Gitau. I’m a digital strategist, content creator, and founder of Tera Creations. Over the last few years, I’ve become deeply specialized in implementing AI tools to optimize content creation, automate workflows, and drive growth for myself and my clients.

This is not theory. This is my day-to-day.

My Journey Into AI Productivity

I started with a simple idea: “How can I do more, with less time?” The answer began with tools like ChatGPT and evolved into a sophisticated stack of AI-powered platforms for scripting, editing, SEO, image creation, voiceovers, and more.

From growing my LinkedIn audience to over 98,000 followers, to helping clients rank top in Google Search, every step has been supported by AI.

Let me show you how.

🔍 AI for Content Creation

This is where it all begins for me. I use AI to generate content ideas, write blogs, and craft social media posts that reach thousands every day.

  • ChatGPT is my brainstorming partner. I feed it raw ideas from Google Keep or Notion, and it helps me turn them into well-structured posts for LinkedIn, Facebook, and my Telegram Channel.

  • Descript (descript.com) is the audio transcription and editing tool I use when recording podcasts. For example, in my conversation with Nyandia Gachago Watch here, I recorded in a noisy hotel, but AI cleaned it up in seconds.

  • From the audio, I extract transcripts and use ChatGPT to generate short-form content across platforms.

This system allows me to be everywhere — without burning out.

AI for SEO & Website Growth

I use AI to dominate local SEO.

One of my favorite examples is a client project: AutomotiveDoctor.co.ke. Using AI-supported SEO workflows, I’ve helped them rank for:

  • “Garage in Kenya”

  • “Garage in Nairobi”

  • “Car Spray Painting Services in Kenya”

Here’s the data (Past 28 days):

  • 111K Impressions

  • 2.5K Clicks

  • 2.2K Unique Visitors

All from organic search.

I optimize content, improve keyword targeting, and generate blog strategies using tools like ChatGPT and Google Search Console. You can learn more about my SEO approach here: Why WordPress is the Best Platform for Kenyan Startups.

AI in Digital Education

Teaching is a big part of what I do.

Through my platform courses.elvisw.online, I’ve trained over 4,000 learners in digital skills, web design, AI tools, freelancing, and content creation.

How does AI help?

  • I use Google Gemini (Workspace) to summarize lessons

  • AI helps generate course modules faster

  • I use ChatGPT to create training scripts and learner resources

Explore my courses: My Courses Page

🎙️ Voice, Audio & TTS (Text to Speech)

Creating voice content has never been easier:

  • ElevenLabs helps me generate high-quality voiceovers for scripts.

  • I use Descript for cleaning noisy audio.

This means I can turn a script into a professional voiceover or podcast in minutes — not hours.

I’ve used this to produce everything from podcasts to client training materials.

🖼️ AI for Image Generation & Visual Content

Most of the visual content I post is AI-generated. Here’s how:

  • ChatGPT helps me write prompts.

  • I use Freepik AI Suite to generate the final images.

  • I use CapCut Pro for AI-powered editing and effects.

You’ll find examples all over my Facebook and LinkedIn.

Other image/visual tools I use:

  • Midjourney (light use)

  • Canva AI

  • Relume AI for web design mood boards and mockups

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My Full AI Toolkit

Here are some of the AI tools I’ve integrated into my work:

  • ChatGPT – Ideation, writing, SEO, coding help

  • Descript – Audio editing + transcription

  • CapCut Pro – AI for video

  • ElevenLabs – TTS

  • Freepik AI – Image generation

  • Google Gemini – Lesson summaries + emails

  • OpusClip – Short-form video from long-form

  • Jasper AI – Blog writing

  • Gamma – AI presentations

  • Notion AI – Task planning, documentation

Want to learn how to use these? Start with this guide: Best Free & Paid Web Tools for Entrepreneurs

AI in My Agency – Tera Creations

At Tera Creations, we use AI to:

  • Write optimized blogs: Check this

  • Do competitor research

  • Build brand guides with AI + design tools

  • Plan and execute ad campaigns

  • Analyze audience data

  • Train client teams on AI workflows

We’ve helped dozens of businesses streamline operations and save money using the same tools.

Why Businesses Need AI Implementation Specialists

Most businesses are still doing things the slow way. They’re:

  • Writing content manually

  • Spending hours editing videos

  • Missing SEO wins due to lack of data

My role is to solve that. Whether it’s helping a team adopt AI for content, SEO, or creative projects — I simplify and implement the tech.

This is the future of digital work.

If you run a team or brand that needs to:

  • Scale faster

  • Reduce manual tasks

  • Improve creative output

…I can help.

📲 Let’s Work Together

You can book a consulting session with me here or connect with me via:

We’ll audit your workflows and recommend AI tools you can implement right away.

📚 Related Reads

My Gallery

AI is not the future. It’s the present. If you’re not already using it — you’re leaving time, money, and opportunity on the table. Let’s fix that together.

–– Elvis W.
Digital Skills, Websites, SEO, Content.