Meta Ads Mastery for Business Owners
2-Day Virtual Training | Live on Google Meet | 8:00 PM – 9:30 PM EAT
Learn how to use Instagram and Facebook Ads to attract real customers — without wasting your budget. Most business owners are posting daily on Instagram, Facebook, and TikTok — yet still struggling to convert content into customers.
INTRODUCTION: Why This Class Exists
Let me tell you a short story. I recently ran a Social Media Management Workshop and priced it at KES 8,500 — the highest I’d ever charged for a class. The curriculum was solid. The content was well-prepared. I had done everything right, including creating organic content across TikTok, LinkedIn, Facebook, and Instagram.
But despite all the effort, sales were slow. That’s when I turned to Meta Ads — Facebook and Instagram ads. Here’s exactly what happened:
I spent KES 16,103.87 on ads
My ads generated over 1,200 message conversations
My cost per message was KES 13.22
I closed 14 paid enrollments
Suddenly, my slow sales turned into solid conversions. And it got me thinking: What if more business owners knew how to do this? What if instead of just posting and praying, they could learn to target the right people, say the right thing, and turn ad spend into revenue? That’s exactly what this webinar is about.
WHO THIS CLASS IS FOR
This 2-day live training is designed for:
Business owners who want to run ads but don’t know where to start
Founders and marketers who are tired of “boosting” posts with no results
Coaches, consultants, and creators trying to convert followers into buyers
Sales-driven brands looking to generate leads, DMs, or direct sales
Anyone who’s lost money on ads and wants to understand what went wrong
Whether you’re selling skincare, real estate, consulting, or furniture — this class is for you.
WHAT YOU'LL LEARN
🧠 Day 1: The Meta Ads Ecosystem — Strategy First
What Are Meta Ads and Why They Matter
Understanding how Instagram and Facebook ads work
Why organic reach is no longer enough
How to win without spending millions
The Core Ad Structures
Campaigns, Ad Sets, and Ads explained in simple terms
Choosing the right campaign objective (messages, conversions, traffic)
Budget allocation and ad scheduling for small businesses
3. Targeting That Actually Works
- Custom audiences, lookalikes, and interest targeting
- Geo-targeting and behavioral insights
- Retargeting people who’ve visited your page, website, or IG profile
4. The Message That Sells
- Crafting ad copy that speaks to your ideal buyer
- Video vs static image creatives: what works better
- Example breakdowns of high-converting Kenyan ads
🎯 Day 2: Practical Ad Setup + Optimization
1. Creating Ads Live
- How to use Ads Manager — step by step
- Setting up a message ad, link click ad, and conversion ad
- What NOT to do (based on real mistakes)
2. Testing + Scaling Without Burning Cash
- Running low-budget tests (KES 300–KES 500 per day)
- Understanding ad metrics: CPM, CTR, ROAS, CPA
- What to do when an ad fails — or succeeds
3. Retargeting and Re-Engagement Campaigns
Turning warm leads into paying clients
Ad funnels: cold to warm to hot
Using insights to scale smartly
4. Q&A + Hot Seat Reviews
- Live reviews of business pages and ads
- Q&A to answer your unique business questions
- Bonus tips for content + copy creation that supports your ads
WHY LISTEN TO ME?
I don’t teach theory.
I teach what I’ve done.
My social media management classes filled up through ads I created myself.
They worked — because I understood audience, offer, and execution.
This class is not just about clicks and reach.
It’s about conversions and clarity.
If you’re ready to stop guessing and start growing with ads, this is your opportunity.
You can even check out the course I sold using ads here:
👉 Social Media Management Workshop – May 2025
WHAT YOU’LL GET
✅ Access to both sessions live
✅ Access to the replay (for 7 days)
✅ A downloadable Meta Ads Strategy Template
✅ Real ad examples and swipe files
✅ Q&A access for custom feedback
✅ Confidence to finally run ads that work
STILL UNSURE? HERE’S WHAT YOU MIGHT BE ASKING
❓ What are Meta Ads exactly?
Meta Ads are the ads you see on Facebook, Instagram, Messenger, and their extended network. They allow you to show your products or services to highly targeted users based on their behavior, location, interests, and more.
❓ I’ve boosted posts before and didn’t get results. How is this different?
Boosting is the beginner version of ads. It lacks strategy.
What we teach is full Meta Ads Manager use — with campaign objectives, audience controls, testing, tracking, and retargeting. This is how real advertisers get results.
❓ I don’t have a big budget. Will this work for me?
Yes. You’ll learn how to test ads starting from KES 300/day, scale only what works, and stop losing money on random campaigns. Smart strategy > big spend.
❓ I’m not a tech expert. Can I still follow along?
Absolutely. The training is step-by-step and beginner-friendly. You’ll learn how to navigate Meta Ads Manager with ease — even if you’ve never opened it before.
❓ What happens after I register?
You’ll receive a confirmation email with:
Your Google Meet access link
A prep checklist
Bonus materials ahead of Day 1
Meta Ads Mastery for Business Owners
In 2025, visibility is not enough.
You need results.
Posting content alone is no longer enough.
If your competitors are running ads and you’re not, you’re playing catch-up.
But with the right strategy, even a small business in Kenya can use ads to:
Get more DMs
Drive more traffic
Generate actual sales
You don’t need to go viral.
You just need to go smart.