How I Use ChatGPT to Run My Digital Marketing Agency (Without Losing My Mind)

Running a digital agency in 2025?
It’s not for the faint-hearted, bana.
You’re juggling proposals, content deadlines, client WhatsApps, invoices, and random 2 AM “Hi” messages from prospects who think you run on vibes and Red Bull.

And yet… somehow, I’m still sane. Productive. Growing.
Why?

Because I got a secret weapon: ChatGPT.

Not as a toy.
Not as a shortcut.
But as a legit tool — an unpaid intern that doesn’t eat, doesn’t sleep, and never gets tired of brainstorming.

Here’s exactly how I use ChatGPT to run my agency, save 15+ hours a week, and actually enjoy my work again.

Life Before ChatGPT: A Never-Ending To-Do List

Back then, content creation felt like drowning in drafts.
I’d open Google Docs, stare at a blinking cursor, and pray for creative inspiration like some sort of digital prophet.

Client needs? Endless.
Revisions? Draining.
Writing SEO blogs, captions, newsletters, website copy, reports — all from scratch? I was working in the business too much. Never on it.

Then AI walked in like, “Bro, let me cook.”

Life With ChatGPT: Delegation Mode Activated

Let me break it down.
Here’s where ChatGPT carries 70% of my content load — and I simply edit, polish, and ship.

1. Blog Writing (Like This One 😏)

Writing 1000-word blog posts used to take me 3 to 4 hours.
Now? I input a topic, outline, target audience, tone — and within 10 minutes, I have a solid draft.

Example:
I told ChatGPT:
“Write a blog for business owners about SEO, tone: punchy, confident, use Kenyan examples.”
Boom. 80% done.

Then I go in, add my voice, spice it up, fact-check — and publish.
Efficiency level: unreal.

2. Client Social Media Captions

Let’s say I’ve got a client in the real estate game.
I feed ChatGPT their bio, their offer, and a rough idea.
It spits out 5–10 caption options — short form, long form, with CTAs.

My job?
Pick the top 3. Refine. Done in 20 minutes instead of 2 hours.

I even get variations for LinkedIn, IG, Facebook, and TikTok hooks.
That’s what we call working smart.

3. Website Copy & Landing Pages

You know what most people suck at?
Writing website copy that actually sells.

So I plug in client info, service benefits, and tone of voice.
ChatGPT helps me create pages structured with AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitate, Solution).

This is how I’ve built 10+ websites in record time — no boring, generic copy. Just sharp words that convert.

4. Client Proposals & Reports

I no longer spend hours writing business proposals.
I tell ChatGPT the offer, context, deliverables, and client’s pain points.
In 5 minutes, I have a clear, well-written proposal — ready to send.

Same for reports.
I paste in analytics or social performance results, and it helps me write clean summaries and insights — especially for clients who don’t speak “marketing.”

5. Email Campaigns & Newsletters

You’ve seen those boring emails that start with “Dear Valued Customer…”
We don’t do that here.

I use ChatGPT to:

• Generate catchy subject lines
• Write body content that actually gets clicks
• Repurpose blogs into email series

AI helps me write better, faster — and with flavor.

Tools I Use with ChatGPT

It’s not just ChatGPT doing all the heavy lifting. I stack it with:

• Canva AI → for visuals and designs
• Descript → to script and chop podcast/video content
• ClickUp → to manage my AI-powered workflow
• Gamma AI → for slide decks and pitch presentations
• Freepik AI → for custom illustrations and visuals

Think of it like a digital agency toolbox — and ChatGPT is the brain.

My Favorite Prompts (Steal These)

Wanna really use ChatGPT like a boss?
Here are a few prompt formulas I use daily:

• “Act like a copywriter. Write a landing page for a business coach targeting women in their 30s.”
• “Turn this blog into a LinkedIn post with a punchy CTA.”
• “Explain SEO to a 12-year-old using a mama mboga example.”
• “Summarize this client report in under 300 words, make it sound confident but friendly.”

You don’t need fancy vocab — just clarity, context, and a strong tone.

What I’ve Gained

Using ChatGPT has:

• Saved me 15+ hours weekly
• Reduced burnout
• Improved delivery times
• Boosted client satisfaction
• Let me focus on growing my business instead of surviving it

And best of all?
It made me fall in love with my work again.

🤝 But I Still Do the Work

Let’s be clear: ChatGPT is not a “set it and forget it” tool.
I still guide it, review everything, and refine the outputs.
The human touch? Still non-negotiable.

AI is the engine — but I’m still the driver.
It’s not about replacing yourself. It’s about enhancing your creative process.

Final Word: Use the Damn Tool

If you’re running a business in 2025 and still doing everything manually…
You’re like Zakayo trying to chase a boda on foot.
You might get there — but it’ll take 10x longer, and you’ll be hella tired.

Let AI do the heavy lifting.
Then you do the magic.

And if you ever need help setting this up for your business or team?

📩 Talk to me: elviswarutumo@gmail.com
🚀 I help business owners, freelancers & marketers integrate AI into their content workflows.