The Best Countries to Find VA Clients (Hint: It’s NOT the UK)
Why the UK is Not the Best Market for VAs
If you’re a virtual assistant (VA) searching for international clients, you’ve probably considered the UK and the US as top choices. But here’s the truth—the UK is not your best bet.
I had a conversation with Bancy Kengara, a seasoned VA with five years of experience, and she broke down why the US is a goldmine for VAs while the UK presents unnecessary hurdles.
🚫 Challenges of the UK Market
- Language Proficiency Tests : Many UK-based companies require IELTS or other language tests before hiring foreign VAs.
- Rigid Hiring Process : UK businesses tend to have stricter requirements, making it harder for international freelancers to break in.
- Unjustified Pay Rates: The pay in the UK is not significantly higher than the US to justify the extra barriers to entry.
✅ Why the US is the Best Market for VAs
- Higher DemandDemand: Entrepreneurs, CEOs, and business owners in the US actively outsource VA work to handle admin tasks, email management, scheduling, and more.
- Easier Entry: No need for language proficiency tests—clients prioritise skills and ability to deliver results.
- Better Pay: Many US clients pay between $5 to $10 per hour, and experienced VAs can negotiate even higher.
- More Work Opportunities The gig economy in the US is thriving, with remote hiring widely accepted.
📌 Other Great Countries for VA Clients
- Canada: Businesses here actively outsource virtual work and follow a hiring culture similar to the US.
- Australia: Growing demand for VAs, especially in eCommerce and business support roles.
- Germany: Companies are embracing remote support, though basic German skills may be required for some roles.
💡 How to Land Clients in These Markets
- Build Your Expertise Master the essential VA skills, including administrative support, customer service, and project management.
- Optimise Your LinkedIn: Position yourself as a professional by showcasing your work, testimonials, and case studies.
- Become a Problem Solver. Clients don’t hire job seekers—they hire experts who can take tasks off their plate and improve efficiency.
Would you choose a lower-paying, difficult-to-enter market or go where the opportunities are flowing? The choice is yours.
