Graphic Design vs Web Design: Which Path Should You Take?
Graphic Design vs Web Design: Which Path Should You Take?
Introduction
If you’re creative, visually inclined, and looking to make money with digital skills in Kenya, you’ve likely considered either graphic design or web design. But which one is right for you?
This blog breaks down the differences, required skills, career opportunities, and income potential for both graphic and web design—so you can choose your ideal path with clarity.
What Is Graphic Design?
Graphic design is about creating visual content for print or digital media. This includes:
- Logos and branding assets
- Posters and flyers
- Social media content
- Business cards
- Company profiles and brochures
Graphic designers focus on visual appeal, composition, color, and typography. They often use tools like:
- Adobe Photoshop
- Adobe Illustrator
- Canva
- Figma (for visual mockups)
You can start learning design basics through the Graphic Design Essentials course or even master content creation via Canva Masterclasses.
What Is Web Design?
Web design is about creating the look and feel of websites. Web designers work on:
- Layouts for websites and landing pages
- Navigation and user experience (UX)
- Visual consistency across pages
- Responsive design for mobile and desktop
Common tools and platforms include:
- WordPress + Elementor
- Figma (for UI design)
- HTML/CSS basics
- Framer, Webflow, or Wix
If you’re serious about web design, the WordPress Web Design Course or the March-April Web Design Classes are great places to start.
Key Differences Between Graphic and Web Design
| Feature | Graphic Design | Web Design |
|---|---|---|
| Output | Images, print, visual media | Websites, landing pages |
| Tools | Photoshop, Illustrator, Canva | WordPress, Figma, HTML/CSS |
| Focus | Aesthetics and messaging | Functionality and UX |
| Interactivity | Static | Interactive and dynamic |
| Platform Dependency | No | Yes (browsers, devices) |
Career Opportunities in Kenya
Graphic Design Careers
- Freelance branding designer
- Social media designer
- Print designer (for brochures, books, merchandise)
- Content creator for agencies or SMEs
Average earnings: KES 20,000–100,000/month
Start with small gigs like company profile design and social media kits.
Web Design Careers
- WordPress website designer
- UI/UX designer
- Landing page creator for marketing teams
- Freelance or agency web developer
Average earnings: KES 50,000–200,000/month
You can explore how web designers make money in Kenya to learn more.
Which Path Should You Take?
Choose Graphic Design If:
- You love visual art and layout
- You want quick, freelance projects
- You enjoy designing brand assets and social content
- You want to build your skills with low-cost tools like Canva
Choose Web Design If:
- You’re interested in websites, user journeys, and interfaces
- You like a mix of tech and creativity
- You’re willing to learn platforms like WordPress or Figma
- You want higher-ticket projects and long-term clients
Final Thoughts
Whether you pick graphic or web design, both paths offer income potential, creative fulfillment, and a chance to work remotely with clients around the world.
Whichever route you take, remember: success comes from consistency, skill, and how well you package your offer—not just the title you choose.
Ready to Learn More?
📘 Download the Skill Up or Stay Stuck eBook — your guide to turning digital skills like design into income in Kenya.
