The SEO Tactics I Use to Rank My Website on Google
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The SEO Tactics I Use to Rank My Website on Google

Byelviswarutumo

Introduction

Ranking on Google is not about luck. It’s about strategy. When I started elvisw.online, I knew content alone wouldn’t be enough. I needed search traffic — organic, consistent traffic from people actively looking for what I offer.

This post breaks down the exact SEO tactics I use to rank on Google — tactics that you can copy and implement on your own site starting today.

1. I Write for Search Intent — Not Just Views

Most people write what they want to say. I write what people are searching for. Every blog post starts with keyword research. Not complicated tools — just understanding the real questions Kenyans are asking.

Tools I Use

  • Google Search Console
  • AnswerThePublic
  • Ubersuggest (free version)
  • My own audience’s DMs and comments

Example: I noticed people searching for “how to start freelancing in Kenya” — so I wrote this:
How to Start Freelancing in Kenya in 2025

2. I Use Focus Phrases and Meta Descriptions

Every post on my blog has a clear focus phrase — what the article is really about — and a compelling meta description to improve click-through rates on Google.

If your focus phrase is buried, Google will ignore you. I make sure mine is in the title, first paragraph, one or two subheadings, and once in the conclusion — naturally.

Want to see this in action?

3. I Interlink My Content Strategically

Every blog links to at least 2–3 other posts on elvisw.online. This keeps readers on-site longer, helps Google crawl my pages, and boosts overall domain authority.

Example: If I’m talking about web design, I’ll link to:
WordPress Web Design Course
How to Make Money Online in Kenya as a WordPress Web Designer

4. I Add Inbound Links to My Courses

SEO is not just about traffic — it’s about conversions. That’s why I link relevant blog sections to my digital courses. Every blog becomes a soft sales funnel.

For example, a blog about content creation links here:
Content Creation Classes

5. I Use Clean, Fast WordPress Themes

Site speed matters. Mobile responsiveness matters even more in Kenya. I use lightweight themes and minimal plugins to avoid bloating my website.

Also check:
Why Learning WordPress Is a Smart Move

6. I Optimize My Headings (H1–H6)

Each blog post has only one H1 (the title), followed by logical H2s, H3s, and so on. I avoid clickbait titles and focus on clarity — Google prefers structure over flair.

Want a clean template for your blog posts?
Read: How to Write Website Copy That Converts Visitors into Clients

7. I Update My Blogs Regularly

Google likes freshness. I revisit older posts to add links, update stats, and improve clarity. Some blogs from 2023 still rank well because I treat them as living content.

Try this with your own site — especially if your posts are over 6 months old.

Final Thoughts

Ranking on Google doesn’t require hiring an SEO agency. It requires strategy, relevance, and consistency. These are the same SEO tactics I’ve used to grow elvisw.online — and they work.

If you’re ready to learn SEO from the ground up — practically — check out:
Beginner’s Guide to SEO in Kenya: What Every Business Owner Should Know

Or take action immediately through my digital marketing course:
Digital Marketing Bootcamp 2024

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