How I Built My Personal Brand as a Digital Creator in Kenya

How I Built My Personal Brand as a Digital Creator in Kenya

Byelviswarutumo

Introduction

In 2020, I had no following. No brand deals. No fancy studio. Just my phone, a small following, and a bold idea: I wanted to teach, create, and help people use digital skills to change their lives.

Fast forward to today, and I’ve built a personal brand with over a million followers, a successful course platform, and a six-figure business. This is how I built it—step by step. If you’re a creator wondering how to grow your brand, this is for you.

Let’s talk personal branding for digital creators in Kenya—the raw, the real, and the results.

1. I Got Clear on My Voice and Message

What I Stopped Doing

  • Trying to copy what every other creator was doing
  • Posting random content for likes
  • Worrying about looking too “professional”

What I Focused On

  • Solving problems for people who wanted to learn digital skills
  • Sharing what I was learning in real time
  • Speaking plainly, truthfully, and with a Kenyan lens

Related: Why Most Kenyan Freelancers Fail (And How to Succeed)

2. I Showed Up Consistently Online

No secret sauce here. I posted even when views were low.
I shared:

  • Lessons from client work
  • Struggles I faced with content creation
  • Behind-the-scenes of my courses
  • Real wins (and losses)

That daily consistency made me familiar. And trust follows familiarity.

Related: The Power of Showing Up: How I Built Influence by Simply Sharing

3. I Treated My Brand Like a Business

I wasn’t just “posting content”—I was building an asset. That meant:

  • Defining who my audience was
  • Creating offers (courses, workshops, services)
  • Using tools like Buffer, Canva, Notion, and ChatGPT to stay organized

I didn’t just want followers. I wanted impact and income.

Course: AI Productivity Masterclass

4. I Invested in the Right Skills

The best brand is built on skill, not just aesthetics. I studied:

  • Digital marketing
  • Course creation
  • Copywriting
  • Social media growth strategies
    Then I applied all of it to my own brand first—before teaching others.

Course: Digital Marketing Masterclass

5. I Built Real Community, Not Just Numbers

People don’t follow for content. They follow for connection. I started responding to DMs, asking questions, hosting webinars, and inviting people into the journey.

That’s how I turned followers into students, and students into brand evangelists.

Final Thoughts

If you’re a creator in Kenya, your personal brand is your leverage. It’s how you get opportunities, build trust, and earn online. You don’t need to go viral. You just need to be valuable—and visible.

Start with who you are.
Show up with what you have.
Build from where you are.

Want to build your own brand?
Start here: courses.elvisw.online

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